Cox Conserves Sustainability Survey
According to the 2015 Cox Conserves Sustainability Survey,
Millennials will lead the way for sustainability in small and
medium businesses (SMBs). The national survey examines
sustainability opportunities and challenges for SMBs.
Millennials Driving Sustainability
- Millennials have the most knowledge of sustainability than
other generations, with 80% of those surveyed indicating that they
have at least a fair amount of knowledge.
- Nearly 60% of Millennials are committed to increasing
sustainable activities in their businesses, which is significantly
higher than the 49% of Boomers, who are more likely to be the top
- Only 27% of Millennials in management roles believe that they
have a great deal of influence on their organization's
sustainability practices, and more than half (53%) of Millennials
say that their leadership is impeding their company's
sustainability initiatives. The top decision makers in SMBs, such
as owners and partners, are more likely to be Boomers.
Today Versus Tomorrow
SMB leaders identified the sustainable business activities they
believe are most critical to implement now, as well as those that
should take place in the next five years in terms of operations,
investments and employees.
- Operations: Using supplies more efficiently (67%) is critical
today, and utilizing solar technology is the top item to take place
in the next five years (49%).
- Investments: SMBs believe that buying or leasing refurbished
goods is the most critical activity today (47%), and they
identified buying alternative energy as the top item to look at
over the next five years (47%).
- Employees: Encouraging employees to power down equipment is
critical today (55%), while offering employees incentives to
purchase eco-friendly vehicles (31%) is noted as the top activity
to look at in the next five years.
2015 Survey Information:
The 2014 survey results can be viewed for